Case Studies
Case Study

PSA Peugeot Citroen


Situation: PSA Peugeot Citroen remarketing operation sells more than 240,000 cars in Europe annually. PSA engaged RMS Automotive to assist in optimizing and increasing the value of its remarketing inventory portfolio.

Approach: RMS Automotive developed the PSA “MOVE” platform – an application that manages and remarkets vehicle inventory across PSA’s three European brands. The MOVE platform provides PSA with the ability to link defleet, wholesale and retail activities, provides upstream remarketing channels that support commercial objectives, provides control over defleet, inspection and logistics processes, and also provides end-to-end inventory reporting.

Results: By utilising technology to improve process efficiencies, we were able to increase net returns on PSA asset values. The MOVE platform has processed over 350,000 sales since launching in 2012, and is currently live in 10 major European countries. This application was also a major contributor in increasing the stock rotation by 40% in 2 years.

Cox Automotive