Virginia dealers group seeks Manheim’s in-app experience

Manheim launched its Manheim Express app in 2018, helping dealers list and selling inventory from the palm of their hands. In 2019, the company launched what it describes as an “in-app buyer experience” that helps dealers purchase fresh, local inventory.

The Virginia Auto Dealers Association took notice and decided to use the product to help its members gain wholesale efficiencies and make more money.

Dealers can use the Manheim Express app to list vehicles online and use 360-degree imaging with moveable images to highlight damage. The app, which dealers can download for free on Apple and Android devices, helps them receive a “guaranteed first bid” that sets a minimum floor price for a dealer’s vehicle. Manheim will purchase the vehicle at the guaranteed first bid price if the vehicle does not sell for the floor price, or higher, within two sale-days of being listed.

Manheim Express also offers a new Concierge service in which a specialist will do all the work for the dealer. The company says that service helps dealers who want the advanced imaging and listing capabilities in the app while being hands-off with the listing process.

Manheim vice president of offsite solutions Derek Hansen said in a news release that dealers rely on the Virginia association for advice, guidance and support.

“The fact that VADA endorses Manheim Express as a valuable tool for dealers to buy and sell vehicles right from their lots is a testament to the app’s success in fueling greater efficiencies and helping dealers meet their goals,” Hansen said.

Source: Auto Remarketing

Cox Automotive